Concept / production / creative / Director

Delving deep into 90s nostalgia, Rich focussed on the boy racer sub culture aligning the visuals to the lyrics with a notion  that once you’ve been an ‘boy racer’ you’ll always be one deep down and the turbulence this immature behaviour has on relationships as you get older. Rich secured actual footage from 1993 and edited in new footage in the exact same location playing with time and space.