Concept / Production / Creative Direction / edit / design Layout
Briefed with targeting a newer , younger generation whilst still appealing to the brands core customer Rich developed a nostaljic story which to the older customer is all about ‘looking back’ and to the Hypebeast generation its all about moving forward. Freedom , exploration of your boundries and conformities. The unique world war 2 location encapsulated the brands ethos of water / urban and the country but Rich’s vision was to conceptualise this this special environment .
