Visual Identity / Creative Direction / styling

Rich was tasked with the role of creating a completely new ‘look’ for Plan B’s fictional character ‘Strickland Banks’ for his album / film campaign ‘The Definition of Strickland Banks’ . The look was a complete change for the artist but was very well received Globally with accolades including GQ’s best dressed man. Rich created the looks for press material, album artwork, music videos, appearances and gigs such as ‘she said’ and ‘stay too long’ music videos amoungst appearences at the Royal Albert hall and Jonathan Ross show. Rich also curated the looks for extras and characters in videos as well as the band, dancers and backing singers on stage.