Rich was tasked with developing a collaborative project for the emerging denim brand. As the brand were rennound for their denim abilities Rich’s idea was to partner with an established tailor ‘David Newell’ to create a unique denim suit. At the time ‘Kayvan Novak’ was very popular with Phone Jacker and several films and was first choice for Rich to model the collection. The piece sold out and secured a huge amount of press and credibility for all involved.
