FILA - 100 Year Anniversary Event Exhibition Party
Concept / Production / Creative / project Management
Rich’s idea for FILAs centenary milestone was to offer something as impactfull as possible for all auduences of the brand.This 360 degree approach gave Trade, consumer , press and influencers all something to experience. For trade there was a separate room from which they could sell the forth coming season. Consumers couple learn about the brands archive on the following ‘open to the public’ day . They could also purchase the rare pieces that TOO HOT had contributed.Influencers and press alike could benefit from the showcase of rare pieces and history on show but could also enjoy the free party which ran late into the night. For added instagrammability Rich found the FILA bike for sale on auto Trader and convinced the client to purchase to use as a pull to create a viral wave on social media.
