In 2013 , Rich approached Champion Eu with a vision to re launch the brand back into the fashion market.At this time , Champion had no footprint within the fashion and lifestyle market.His re launch campaign below was the first of its kind for 10 years and was a huge success opening many doors for the brand commercially and kickstarted a global trend. From this point Rich and his team began heading up all aspects of brand development across Europe.In 2018 the brand had developed such extensive momentum that the USA owners bought the Eu licence back for $200 million.
